I’m Diandra Daffa, a multidisciplinary digital creative exploring the intersection of strategy, content, advertising, and digital experiences. Born in Pekanbaru, Riau, my journey took me to Bandung, where I studied at Universitas Padjadjaran before diving deeper into the world of digital marketing through Purwadhika. I started my career at a creative agency, learning to navigate the space between ideas, people, brands, and the ever-changing digital landscape. Today, I work independently across social media strategy, content creation, performance advertising, and web design & development. I enjoy turning ideas into something people can see, understand, and remember. Alongside project-based work, I’m building my personal brand through content—documenting what I learn, what I create, and how I see the world of digital marketing.